Your voice is one of the most effective tools you possess and using the media is a great way to get your voice heard. The most profitable and often overlooked free publicity generator is the news release. A news release is a brief written summary alerting the local media about your business news and activities. News releases are not only great marketing tools but also far more reputable and believable than themagazineweb.com advertising simply appear to come from a target alternative party.
So, what makes a good story? While the answer to such a very subjective question can be difficult, here are a few pointers in order to guide you on paper your news releases.
Reporters like stories that are related to a current event or issue, or those that have emotional appeal. A news release should provide enough information to generate interest but just enough to stimulate them to want to know more. In doing so, it is only logical that it must provide good contact information if they wish to follow-up. You would be amazed to know how many news releases fail to mention even the simplest of things, like a telephone number or a contact name.
More importantly, your news release must be without any obvious filler or overt advertising. You need to write it to see like a news story because a news press reporter will be deploying it. View it from the reporter’s perspective. In other words, write the story for them.
So what can a news release do? They can announce important company changes, new employees or appointments within the organization, recently or soon-to-be launched products, and so on. There are many more methods new releases may be used, including identity branding or pre-empting negative publicity. If you have no hard news, you can create some. For example, if a national organization announces facts that are relevant to your business, you could make a good story by asking local experts for their reactions. In short, it could be anything new — hence, the preference of the word “news release” over “press release. inch
Being the first in some way is an effective tool that can also help spark more interest in your news release. If you can support the fact that your firm is the first to provide a certain service or product, that your service or product is the first in its category, that you’re the first to provide an ordinary service or product in a unique way, or that your event is the first or the largest in its category, you can and may use that information in your news release.
A company claiming to be the best is certainly not a news item. But a company claiming to be the first in some way is. Monetize on that command when approaching the media. Try to sell your story otherwise, possibly with a new angle or twist. Adding your unique experience, even blending together your story with a current news item or issue, will up your chances.
For example, someone sends out a news release in which he announces the opening of his new company. Sounds like a simple story? It’s not if see your face suffers from a handicap. In other words, bring your unique angle into your news release. Give it a human feel. The key is to capture the reporter’s interest. It must appeal to him or her and not just the market industry.
As with many things in life, timing is essential when sending your news release. Three to five days in advance is usually the right amount of time to ensure the writers can put someone on your story. Emailing a release too early is just as bad as emailing it too late — it will be reserve and forgotten. Deadlines do vary depending on the type of media, so be sure and check with them in advance.
Remember that the media get thousands of releases each day. So being unique or having a unique story to tell is so what can often astound attention. For example, if your release is about an event, then how different, unique, or special is your event when compared to any other? Think of it this way: If you were a press reporter and had your release in your hands while at the same time there is another interesting story on which you could report, what would cause you to choose your story above the other? The answer is when you are different.
Finally, targeting the media is just as important as targeting your market. Special features writers, columnists, radio show hosts, special interest publications, and specific programs are particularly beneficial for two reasons.
First, targeting your release to specific reporters, news anchors, or programs (instead of the newsroom or media entity) increases your chances. Whilst it might have to have a little investigating, remember that the media are made of men and women. They like the personalized approach the maximum amount of as your clients do.
Second, targeting your news release is more effective for the purposes of marketing since it will be reported in a medium that suits your distinctive target market. Ask: “Where does my niche or target market chill? What publications do they read? What shows do they watch? What radio programs do they prefer? inch Your hit relation will thus increase proportionately.
The media adore to report on stories that inform or affect their specific audience. And if that audience matches your own, you’ll know that your story will be noticed by people that are in a more qualified position to buy from you. The more focused you are the greater the result you will achieve.