List Building – Effective Strategies For Writing Emails To Your Opt In Email List

Effective strategies are very important for writing emails to your opt in email list, as your goal is to achieve profitable results with each email. In other words determine long and short-term goal to achieve from these emails that you will be writing to your opt in email list.

Here long-term goal is to make your opt in email list feel that you are the best business or person to buy from and your products solves their problem completely.

Short terms goals are determined according to the product you are promoting, but the basic concept is to conditioned the mind of your opt in email list to accept you and your business credible to buy from Email1and1. At the same time keep in mind your personal goal is to get profitable business results.

Keeping this in mind most important part that needs attention is the email subject lines, that you write for your email opt in list. You have to write the subject line that makes them open the email and read it. Knowing what motivates your customer is the key to writing emails that they will open and act upon. Here are the following main reasons you have to keep in mind:

1. Established relationship with the opt in email recipients:
The 2006 research from “Double Click” says that if email recipients know who their emails are from then 65% of them will open the email for sure. 75% of the recipients will open the email if it is from a reputable brand business.

2. The email subject line has to be relevant to their needs:
Write a subject line that solves your opt in email list problem. Specially if email is about a product and services that the recipient needs at that time, more than 80 % will open it, when subject line is relevant to their needs.

These results are the proof that benefits are really important to the opt in list. Therefore make sure to make the benefits of the product as the most important part of your emails when you are writing emails to your opt in email list.

3. To create an urgency as needed is also important:
This is also important to show as needed, but be careful do not simply express it flat as if you need the sale immediately. But find a genuine reason to show it. For example free shipping for two days, or because of the special price quantities will not last etc.

Sending and receiving emails is something that is done in such a mundane manner that we never stop to think how this automatic, quick mail communication takes place. The key element in email communication is the email server. There is a very interesting technology behind the functionality of the email server.

Basically, email communication is made possible by SMTP and POP3 or IMAP server types. The most widely used mail-client software is Microsoft Outlook or Mozilla Thunderbird, and Mac OS X’s Mail. All these email software packages perform the same function, which is downloading incoming email into the machine from the mail server of the concerned email account like Yahoo, Gmail or AOL.

Communication that occurs on the internet is through the client-server connectivity. In simple terms, the client is the computer connects through a unique internet protocol address through the internet and the server is another computer connected to the internet which takes care of hosting and serving web pages. Servers are nothing but computer programs that run on high speed machines. These high speed machines are designed in the manner that they handle the requests of millions of clients. All the requests are served at the same time to those who access an email or webpage. This process is called web hosting.

Whenever an email is sent out, the system connects to your email service’s mail server which is a centralized computer that manages a specific service. For instance an email server handles emails. This email server which is responsible of sending email is called Simple Mail Transfer Protocol (SMTP) server. The SMTP server passes the mail to another SMTP server to the destination through several hops. Every email has the sender’s and recipient’s address. When an email is sent, the client connects to the SMTP server of the sender’s email service. The address of the sender, recipient and the content of the message is transmitted by the client. The SMTP locates the recipient’s whereabouts.It locates the domain name by recipient’s mail ID. This process will be simple, if the recipient’s mail ID has the same domain as the sender.

Each domain refers to a unique web address known as Internet Protocol (IP) address. The link between domain names to their IP address is stored in the Domain Name Registry. The SMTP server contacts the DNS server where the registry is stored. The address is sent back to SMTP server by the DNS server. The SMTP server sends the email to the SMTP server of the recipient’s email service. This server ensures the mail address of the recipients belongs to it and hands over it to the POP3 or IMAP server.


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