Creating Email Copy – Spam Words to Avoid

For your email marketing campaign to be a success, it is imperative that your emails pass the spam filter test GoDaddy email login. After putting so much time and effort into creating email copy, it’s a complete waste for your campaign to fall through simply because the email you created was blocked by a spam filter. Keep in mind that sometimes spam filters end up blocking even legitimate emails just because these emails unknowingly contain certain issues that trigger off the spam filter.

To avoid such a situation it’s best to be aware of what will and will not make it through spam filters. Here are some tips to help prevent your emails from being tossed into the spam mail category:

Certain words are toxic as they are instantly viewed as spam words by filters. Words such as ‘Lottery’, ‘Free’, ‘Sale’, ‘Discounts’, ‘Loans’ and ‘Million Dollars’ should be avoided at all costs. These words will ensure your emails are blocked. You should avoid using such words in the body of your email and the email’s subject line. Basically, give these words a complete miss and make sure that they do not feature anywhere in your email.

When you send email messages, try and ensure a suitable time gap between bulk emails. If you send emails at varied time intervals there is a greater likelihood that your email will not be categorized as spam. If you send emails one after the other, or with really short intervals, it is likely that your email will pass the spam filter but end up as junk. This is not what you want, so try and keep a suitably long time gap between sending email messages.

Try and limit the number of graphics used in every email. A lot of webmail services do not allow images to be automatically viewed. Excessive use of graphics in your email messages will ensure your email copy is blocked. For this reason, it is advisable to use a template that is not very complex. Also, try and create email copy with plain text where ever possible.


Leave a Reply

Your email address will not be published. Required fields are marked *