Busting Email Marketing Myths

There is no doubt that, as a business person, you have been using some sort of Email marketing campaign.

This is a misconception Email1and1. It is true that some customers feel overwhelmed by the number of Emails that they receive on a daily basis; however, that number may be much smaller than you would imagine. Some people react to what they perceive are a lot of Emails when, in fact, they many only be a few. Various people become overwhelmed at different points. It isn’t the same for everyone. In fact, research shows that most people do not receive more than a few Emails a day.

That is totally not true. The success of the Email marketing campaign will most likely have little to do with whether the Email is sent first thing in the morning, in the middle of the day, or late at night (with the intention of the person seeing the Email first thing the next morning). There is an implication from this that customers have nothing better to do with their lives than wait around for Emails to be sent to them. It also assumes that as soon as the customers receive Emails, they will do whatever the Email is asking them to do.

The idea that people with whom you have not interacted in several months basically fall off the face of the earth is absolute nonsense. If you give up on those people, you may be short-changing your business from getting involved with people who can be valuable to you and can help you to achieve great professional success.

This is a definite fallacy. In fact, research shows that the majority of people who receive Email marketing materials take the time to read them and are not at all quick to delete them right away.

The truth is that you will get a certain amount of people who will receive Emails and delete them without thinking too much about them. However, there is certainly not a direct proportionality between the number of Emails that the customer receives and the number of Emails that the customer deletes. In fact, it can work in a positive way.


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