Social Media Bible – Everything Legal Professionals Need to Know About the New Media Revolution

High profile cases in almost any jurisdiction have always faced issues in terms of jury selection- the primary concern being the media coverage and how that may influence a potential juror’s views and opinions. Media coverage is also playing a big role in the legal services marketing arena. In the past, legal marketing revolved around the predictable avenues including newspapers, radio and television, but that’s not true anymore.

Today there is a huge instantaneous mass media system called social media and it’s impact on juries, judges and potential clients is only just coming to the forefront. Should lawyers be concerned? You bet. But one thing’s for sure you must first be aware of this phenomenon and get up-to-speed on this new way of communicating Sherry Dyson. Lawyers must ask themselves if blogging and consumer generated media has the potential to affect their jury; even the potential to affect their reputations.

Media Masters has broken down the elements of social media important to the legal professional in easy to understand terms of: What is it? Why do I need to know about it? How does it work for me? The answers are critical for lawyers to understand as they communicate with a 21st century world about their cases and their profession.

Well, it’s a web-feed format which is used to publish up-to-date information, as it happens, to another site. It means that you can set up an RSS feed on your own website to include automatic feeds from another website such as a news page or a music page or a page of interest. It means that, every time something is updated on that other website, it feeds into your website and your website visitors can see it. It can be used to notify you or others of what’s going on. RSS feeds can benefit readers who want to subscribe to timely updates from their favourite websites or to combine feeds from many sites into one place.

So, if you own a car sales business, you may wish to include an RSS feed on your website from a car-related website so that your visitors are kept up to date with car-related issues about, for example, the hottest new sports cars, without actually having to leave your website.

A lot of people will subscribe to RSS feeds from news websites so that they are automatically updated when a news flash comes out. It’s just another way of being able to keep informed as and when something happens without actually having to visit that page on a regular basis. It’s like someone tapping you on the shoulder and saying. “hey, there’s something new happened”.

The content summaries that the recipient receives contain just enough information without overwhelming the reader with details. If the reader is interested and then wants additional information, they can click on the item to access the website which contains additional details. Some of the types of information that can be delivered in RSS feeds include


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