Brand Story and Unification

Getting a unifying brand story is very important for any business. A brand story gives a business the direction it needs to be successful in a market space. The brand direction can give business a good idea of what USP they should use in the marketplace. Therefore, figuring out what type of brand archetype business wants to use now and into the future is very important for any start up for any company in general.

The truth about most companies is that they do not have a brand archetype in mind when the company creates marketing pieces. Really, this brand identity should be in place before the business comes in to existence. However, most people do not know that they need a brand identity at all. Therefore, many businesses lack them and do not do well in marketing spaces 홈타이.

A brand identity is a rudder in tough waters. It gives a business a direction to go when in doubt. THis brand story helps direct how their marketing pieces should be worded or created. Therefore, this is why a brand identity is very important. Many of the strongest brands have a brand identity and that brand is very visible in every marketing piece. For example, Harley-Davidson has a strong brand identity. Its brand identity is that of an outlaw. It speaks to the freedom that every person desires in his or her heart.

If a business can find a brand identity that works well for them, they may find that they can increase their marketing power exponentially. Just having a brand identity breeds familiarity with certain prospects in the marketplace. The people who respond to the marketing message will buy from the company at some point in time. Therefore, developing a brand message through this brand archetype is a very smart idea for any business and should be done as part of the beginning processes of putting a business together.

A brand identity is the core of a marketing message. Sometimes, this score can be used to develop a unique selling proposition that gives a prospect a reason to do business with that business instead of other people’s businesses. Therefore, a person should research brand archetypes to find out what business archetype they can use in their business to further enhance their goal of increasing their market share.

In any case, most of the brands that exist choose the brand of magician. They like to show their clients customers that they can build a world of make-believe where everything is good and plenty. Many times these companies also use fun and excitement as the promise of their product or service. Whatever a person may think, these types of businesses usually do well in the marketplace. The truth is that everyone wants a little bit of escape from reality at some point therefore of this marketing archetype is very powerful. However, the outlaw and the magician archetypes are probably the two most popular archetypes that any business could use and are highly effective at driving customers and clients into a business. Therefore, if a business is looking for in archetype to use these are probably the two best archetypes to use for most business situations.


Leave a Reply

Your email address will not be published. Required fields are marked *