Any good SEO Internet marketing firm will tell you there are many challenging factors that need to be overcome in selling search engine optimization and social media types of services in today’s market place.
The most challenging factors reside in demonstrating the technicality of the SETUP process along with the necessity of ONGOING SERVICES concerning the positioning and ranking of websites to the Generation X and Baby Boomer’s. It isn’t that these particular folks are any less wise or don’t employ current marketing techniques necessary in structuring their specific corporation(s). What is more likely a possibility is:
- These business owners are dead set against change.
- They need much more education concerning SEO, SEM, Mobile and Social Marketing services.
Local small business owners or mid-sized company decision makers whom are within — the ladder era of Baby Boomers as well as those folks whom were born in the beginning years of the Gen X age — have been doing business for ten, fifteen even thirty years with what we refer to as Traditional Marketing Methods. Using sales methods, profit methods, marketing methods and methods of developing databases by way of telemarketing, cold calling and classic networking techniques, etc.
Throughout the past fifteen to twenty years, marketing and sales have been slowly shifting to the digital dominion with the creation of Internet marketing, search engines as well as the relationship that’s begun with regards to being able to develop associations through social media sites, which is taking people away from using the traditional methods of marketing.
To be visible to the entire target market today including all of the demographics and age categories – you must compete on the multi-functional playing field which includes the combination of Internet Marketing, SEO, Local Listings or Google Maps, Social Media, Mobile Applications mixed with some of the above mentioned traditional marketing techniques. Bundled together in such a way as to produce prospects and conversions.
Impediment Of Selling SEO to Baby Boomers!
As powerful as Internet Marketing, Search Engine Optimization, and Social Media might be, demonstrating these awesome tools to more mature decision makers (i.e. Baby Boomers) is usually a complicated task. Especially being that we as (SEO-ers) are in an intensively growing market with the continuous flow of new IT-SEO and Social Media type businesses popping up everywhere.
Not to mention the part-timers attempting to supplement their income and international SEM businesses that vow to provide similar outcomes at a percentage of the price. Without divulging the truth that they have no intentions of attempting to rank for good seo keyword phrases and social media conversions.
This is one of the main reasons why you now have an intrigued but doubtful audience. An audience remaining faithful to their very own conventional ways of marketing and is in desperate need of being educated regarding the Online advertising, marketing and conversion probabilities of SEO, social media and mobile applications.
As powerful as these new technologies are: Common myths, thought patterns and unsure feelings, are directly involved when buying SEO and Social Media services by these misinformed Boomer and Generation X clients.
Taking in to consideration that not all Boomers and Gen X age entrepreneurs fit this mold but the following are everyday concerns that have been emerging within the SEO, Social and Mobile Media product sales procedure.
SEO and Conversion progression??
SEO – Some prospects have been known to say something like -“I could find a small Off Shore Company to get these tasks done for around $400 per month as well as getting my business high rankings. Why should I fork out a premium price to your SEO Company that can perform a similar outcome?”
Local business owners or any business owner for that matter, is flooded daily with unwanted telemarketing calls and emails. These days a few of these email messages and random calls are from off-shore or mom and pop type SEM and/or Social Media companies offering “The best page rankings” for about $300-$500 per month.
They take advantage of unsuspicious company owners with unrealistic Internet perceptions offering proposals cleverly disguised as PPC or promising second-hand services such as Internet search submission. And unfortunately the fact is a lot of the techniques used by “low-end” companies are considered to be using bad SEO techniques.
Meaning that the final outcomes they produce through their “almost illegal” methods could actually do more harm then good by having their client’s website penalized by search engines like Google, Yahoo and Bing.
And if these companies are following methods approved by the search engines then another trick they try and pull is showing #1 rankings for queries like “auto repair shops in Denver Colorado.” Which has no Local Monthly Searches and no Global Monthly Searches according to the reliable Google AdWords Tool.
To some business owners “auto repair shops in Denver Colorado” may appear to be a good keyword phrase since a portion of their clientele fit this category and can view them ranking 1st for that key phrase. The issue is that — that phrase has NO search volume PERIOD. Instead they should use a SEO service like 1st Page Success LLC that can get them ranked for a phrase like”Auto Repair Denver” which brings a much, much more potent 1st page ranking result – having an exact word search of approximately 720 Local and Global Monthly searches. The dilemma here is that they, (as Local Entrepreneurs,) do not understand queries have different quantities.